Porsche x OMR 2025

At OMR 2025, the Porsche Garage reinterpreted the brand as an open community space. Instead of an exclusive lounge, the project translated the garage into an architectural concept combining workshop, meeting point, and stage. Architecture, scenography, and materiality create a distinctive presence that connects approachability with iconic brand culture. Voted Love Brand #1 in the OMR Visitor Survey, the project underlines the impact of brand-defining architecture in a digital environment.