Haier IFA 2025 | Berlin

Naturally Connected turned Haier’s smart home intelligence into living architecture. A forest of interactive LED trees grew from the central hOn tree, uniting Haier, Candy, and Hoover. Stepping onto a sensor triggered light pulsing through the forest, connecting products in real time. Designed for disassembly, fully accessible and multisensory, the metaphor extended into the pre-campaign and social media, carrying one promise from screen to space: a connected home that feels human.