ÖPNV Erlebniswelt auf der IAA Mobility

To play a role in shaping the future of mobility at the industry’s most renowned mobility trade show IAA, public transport had to be reimagined—not as a booth, but as an experience. Zukunft Nahverkehr created an open, immersive experience right in the heart of Munich using walk-through letters spelling out ÖPNV (the abbreviation for public transport in German). Exhibition, dialogue, and a welcoming atmosphere all merged into a gathering that demonstrates what’s possible when public transport works. 95% of the 95,000 visitors rated it more positively afterwards.