Porsche Studio Baden-Baden

The task was to create a distinctive, motion-driven experience for Germany’s first Porsche Studio, redefining the showroom with a strong emotional impact. The resulting idea was the Porsche Light Garage, which transforms over 60,000 LEDs into an immersive interplay of light, space, and sound, expressing performance and innovation. The solution was thus dynamic light and sound creating a sense of speed, while generative patterns form a constantly evolving atmosphere, making the installation the studio’s central highlight.