In the Depths of the Bamboo Grove: A Collective Store

Designing a space that embodies the brand aesthetics of JNBY is indeed a challenge. The JNBY+ store at Chengdu MixC blends the OōEli aesthetic of the brand’s Hangzhou headquarters with neo-rationalist principles and restrained design. This approach merges sustainable elements with narrative experiences, transforming abstract concepts into tangible spatial elements while honouring cultural context. The result is an environment that embodies JNBY’s DNA while offering customers an immersive experience.