A shortage of skilled professionals, country-specific building regulations and increasingly complex project requirements are changing the way architecture is organised. The MIRROR Architecture Group works with a decentralised European structure: for every project, international creative teams are paired with local planning expertise.
At ICONIC Connect, Sebastian Schützdeller, architect and founder of MIRROR, talks about how the practice developed, its business model and the question of how architecture will be designed, coordinated and delivered in future. The focus lies on the interfaces between design, building law and project management – and on the relationship between creative autonomy and shared infrastructure.
Recent work such as the new JetBrains office in Munich's Tucherpark and the Occhio projects in Munich and Milan shows how MIRROR integrates the specific site, the building task and the client's identity into the design process. Architecture here does not emerge from a single signature style, but from the right constellation of expertise and perspectives.
We invite you to breakfast and professional exchange at MIRROR's Munich office.
More about MIRROR: https://mirror.onl
When? 5 October 2026 10:30
Where? Mirror Architecture Group Brienner Str. 48, 80333 Munich-Maxvorstadt
Meeting point: 10.15 am at Königsplatz.
From here, we’ll walk to the office together. Anyone arriving late can go straight to MIRROR’s address.
Registration for this event is binding. If you are unable to attend, please cancel in writing by 1 October 2026 by email to iconicawards[at]gdc.de.
ICONIC Connect is the ICONIC AWARDS talk format on current questions in architecture, interior design and the construction industry.
