Drei Weieren Erlebnisraum​branding & Leitsystem

A classic for locals, a hidden gem for tourists—until now: Studio mi gives the Drei Weieren recreational area in St. Gallen a distinctive identity. The bold logo merges a 3 with a W, and the visual language draws from the character of the area, with curved signposts and welcome banners mirroring the dynamics of topography and water. Realised together with erlebnisplan consultancy, the modular wayfinding system creates identity and guides visitors intuitively through the landscape.