Primus – Building Persepctives

For nearly 30 years, Primus Immobilien AG has shaped Berlin’s real estate market across the full property lifecycle. We translated this into a refined corporate identity: a subtly evolved wordmark with the i as 1 and a shifted dot, understated lowercase typography, and Helvetica Now for digital precision. A compact, flexible design system ensures consistency across all touchpoints—captured in the claim “Building Perspectives.”